June 24, 2016
Yew Chung International School (YCIS) is again widely recognised by the community for its trustworthiness and credibility. YCIS was voted as the Reader’s Digest Trusted Brand by the respondents in the category of “international school” and won the Gold Award for six continuous years since 2011.
The Reader’s Digest Most Trusted Brands Survey is now in its 18th year and is recognised as the most objective and influential poll, when it comes to rating the brands and services that people of Hong Kong trust the most. Catalyst, a highly recognised independent market research agency was commissioned to conduct the independent poll, and to ensure results were compiled in an objective manner using proven methodology.
Over 7,000 consumers across Asia including Hong Kong, Singapore, Malaysia, Taiwan and the Philippines, were surveyed on their attitudes and perceptions of brands across 44 categories of products and services. 1,200 people of Hong Kong, both members of the public and Reader’s Digest Subscribers participated in the study.
Consumers were asked to rate the brands they nominated on six qualitative criteria:
- Trustworthiness & Credibility
- Understanding of Customer Needs
- Social Responsibility
Gold Trusted Brand Awards were given to products and services that led the polls in their fields.
Walter Beyleveldt, Managing Director of Reader’s Digest Asia Pacific, says “Trust is an emotion that fuels our decision whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice”.
The award not only represents the recognition of the unique education offered by YCIS, but also evidences the effectiveness of its continuous pursuit of global education.