YCIS Awarded Reader's Digest Trusted Brand Gold Award for 9th Consecutive Year
Yew Chung International School (YCIS) is again widely recognised by the community for its trustworthiness and credibility. Voted as the Reader’s Digest Trusted Brand, YCIS won the Gold Award for nine continuous years in the category of “International School” since 2011.
The Reader’s Digest Trusted Brands Survey has celebrated its 21st anniversary of launching and has been regarded as the most objective and influential poll when it comes to consumer ratings on brands and services. Catalyst, a highly recognised independent market research agency was commissioned to conduct the independent poll, and to ensure results were compiled in an objective manner using proven methodology.
In October 2018, over 8,000 consumers across Asia including Hong Kong, Singapore, Malaysia, Taiwan and the Philippines, were surveyed on their attitudes and perceptions of brands across various categories of products and services. 1,500 people of Hong Kong, both members of the public and Reader’s Digest Subscribers participated in the study.
Consumers were asked to rate the brands they nominated on six qualitative criteria:
- Trustworthiness & Credibility
- Understanding of Customer Needs
- Social Responsibility
Gold Trusted Brand Awards were given to products and services that led the polls in their fields.
The award not only evidences YCIS’ persistent promise of delivering global education, but also represents a recognition of the unique education offered by YCIS.